Tari Labs

The Challenge

In the fast-paced world of Web3 and Crypto, brands that take themselves too seriously get ignored. Tari needed a visual voice on X (Twitter) that could speak the language of the internet: memes, speed, and irreverence, without breaking the brand's premium design guidelines.

The Solution

I created an extensive library of "Reaction Assets" featuring the Tari Turtle. I adapted famous internet memes ("This is Fine", "Stonks", "Drake Hotline") into high-quality vector illustrations. This empowered the social media team to react in real-time to trends, significantly boosting engagement and humanizing the technology.