Yat® Emoji System
Designing a scalable, proprietary emoji language for the next generation of digital identity.
The Challenge
Yat needed a visual language that allowed users to own their digital identity through emojis. The challenge was to create a proprietary set of glyphs that were legible at tiny UI sizes but expressive enough to serve as brand avatars.
The Solution
I developed a strict grid system and style guide to ensure consistency across hundreds of assets. Using vector-based geometry and a vibrant palette, I created a system that scales perfectly from a browser URL bar to a billboard.
